Cross-Cultural Aspects of Tourism and Hospitality

'There is a tremendous need for a textbook that solely focuses on cross-cultural aspects of tourism and hospitality. This is an area that has gained momentum and made itself an essential part of tourism and hospitality programs. Finally, we have a timely book that brings the topic to the forefront of academic and research agenda. The unique approach of the book emphasizing both marketing and management dimensions with teaching tools and boxes creates a dyadic perspective resulting in richer, deeper, and interactive analysis of cross-cultural – tourism behavior and consumption. It is a must-have book for educators, students, and practitioners.' Prof. Muzaffer Uysal, Dept. of Hospitality & Tourism Management, Isenberg School of Management, University of Massachusetts, Amherst, USA 'Intercultural aspects of tourism and hospitality, both from the perspective of customers and the service providers, have become critically important for the efficient and effective management of tourism and hospitality businesses. Professor Koc’s book fills this very important gap for lecturers, students, researchers, trainers and practitioners in tourism and hospitality. With its interesting and lucid research examples based on recent research, supported by case studies, exercises, information zones, and slides for classroom use, the book promises an interesting teaching & learning experience both at undergraduate and postgraduate levels' Prof. Dogan Gursoy, Taco Bell Distinguished Professor at Washington State University, School of Hospitality Business Management, Pullman, WA, USA.