Cross-Border Regions Cooperation and Implications for Organizations

Bruno Barbosa Sousa

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Hardback

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English

IGI Global
04 June 2025

Regional studies; International relations; Urban economics

Strategic place marketing that uses natural resources and local assets to increase an organization's regional competitiveness has significant influence on not only the organization's economic growth but also its social and ecological aspects. By integrating cross-border regions and place marketing into territorial strategies, more collaborative relationships may be built with tourists, residents, and stakeholders. These strategic partnerships may, as a result, contribute to community engagement, territorial resilience, and sustainability. Furthermore, by broadening the breadth of place marketing and contiguous territorial spaces, the concepts become more interdisciplinary, having implications for other fields as well. Cross-Border Regions Cooperation and Implications for Organizations explores the evolution and trends of cross-border regions cooperation. Additionally, it discusses the implications for the future of organizations and customer relationship management. Covering topics such as experiential marketing, international volunteering, and shadow destinations, this book is an excellent resource for marketers, stakeholders, professionals, researchers, scholars, academicians, and more.

Edited by: Bruno Barbosa Sousa
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 27mm
Weight: 1.039kg
ISBN: 9798337319124
Pages: 320
Publication Date: 04 June 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Bruno Barbosa Sousa is Adjunct Professor of Marketing at Polytechnic Institute of Cávado and Ave (IPCA), Portugal and PhD in Marketing and Strategy in Universidade do Minho, Portugal. Head of Masters Program - Tourism Management and Marketing Tourism (IPCA); CiTUR - Center for Tourism Research, Development and Innovation and UNIAG research member. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others.