Creativity Models For Innovation in Management and Engineering

Carolina Machado, J. Paulo Davim

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Hardback

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English

IGI Global
20 May 2022

Business innovation; Industrial applications of scientific research & technological innovation; Engineering: general

In today's competitive environments, only the most creative and innovative organizations are able to survive. Indeed, instead of reacting to the market challenges, creative and innovative organizations act in a proactive way, establishing and developing strategies able to leverage, continuously, their creativity and their innovative abilities to attain long term success and competitiveness.

Whether in the profit or non-profit sectors, or in the public or private sector, this book is designed to improve the knowledge, abilities, skills, and effectiveness, of all those that in their daily life are involved in creativity and innovative management and engineering. This book is an essential resource for academics, researchers, human resources managers, managers, engineers, and other professionals in related matters with creative and innovative management and engineering.

This book introduces new lines of research about creativity and innovation in management and engineering areas. The models, theories and tools presented and discussed within enlighten management to take a more creative, innovative and strategic role in organizations. In the business world, there is a growing importance of sophisticated analysis for managers to support decision making, to use strategic information and creative and innovative tools in order to guide thinking and behavior as well as to manage more strategically to adapt to competitive environments and improve business performance and growth.

Edited by: Carolina Machado, J. Paulo Davim
Imprint: IGI Global
Country of Publication: United States
Weight: 633g
ISBN: 9781668423394
ISBN 10: 1668423391
Pages: 300
Publication Date: 20 May 2022
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Carolina Machado, University of Minho, Portugal J. Paulo Davim, University of Aveiro, Portugal