Creating Preschool Television

A Story of Commerce, Creativity and Curriculum

J. Steemers

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Hardback

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English

Palgrave Macmillan
24 February 2010

Television; Radio & television industry

Small children are regularly captivated by programmes made especially for them – ranging from classics like Sesame Street to more recent arrivals such as Blues Clues and Teletubbies . This book examines the industry interests behind preschool television, and how commercial, creative and curricular priorities shape and inform what is produced.

By: J. Steemers
Imprint: Palgrave Macmillan
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 140mm, Spine: 19mm
Weight: 485g
ISBN: 9780230574403
ISBN 10: 0230574408
Pages: 252
Publication Date: 24 February 2010
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

JEANETTE STEEMERS is Professor of Media and Communications at the University of Westminster, UK. Her previous publications include Selling Television: British Television in the Global Marketplace (2004); European Television Industries (2005, with P. Iosifidis and M. Wheeler); and Changing Channels: The Prospects for Television in a Digital World (ed., 1998).