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Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking at Abbey's Bookshop,
Creating a Brand Identity: A Guide for Designers
— —
Catharine Slade-Brooking

Creating a Brand Identity

A Guide for Designers

Catharine Slade-Brooking

$45

Paperback

Not in-store but you can order this
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English
Laurence King Publishing
01 December 2015
Graphic design
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
By:  
Imprint:   Laurence King Publishing
Country of Publication:   United Kingdom
Dimensions:   Height: 230mm,  Width: 190mm,  Spine: 15mm
Weight:   470g
ISBN:   9781780675626
ISBN 10:   1780675623
Pages:   160
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Catharine Slade-Brooking is a Senior Lecturer on BA Graphic Communication at the University for the Creative Arts and has worked on design and branding projects for companies including Lloyds Bank, ICI, Sunday Times, Random House, The World Wide Fund for Nature and Zenica.

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