Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment

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Mark Bloomfield (Visiting Professor and Designer, UK) Shaun Borstrock (Ravensbourne University London, UK)

Crafting Luxury

Craftsmanship, Manufacture, Technology and the Retail Environment

Mark Bloomfield (Visiting Professor and Designer, UK), Shaun Borstrock (Ravensbourne University London, UK), Silvio Carta (Greenwich University, UK) , Veronica Manlow (Brooklyn College, USA)

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English

Intellect Books
02 December 2022

Fashion & textiles: design; Society & culture: general; Business ethics; Fashion & beauty industries

An exploration of the many issues and debates that surround the idea of luxury.

The idea of luxury has secured a place in contemporary Western culture and the term has now joined common parlance in both established and emerging economies. Crafting Luxury explores contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by marketers, and the effect this has on consumers and their purchasing habits. It examines the industry structures, analyzing production practices as well as the effects of hierarchies on both internal and external perceptions of luxury, from the makers to the sellers and consumers. Offering different perspectives and interpretations of luxury, the authors dissect the work of companies across the industry, from established companies to emerging models and from conglomerates to small independents. They further explore the impact of technology on consumption, manufacture, the retail environment, and sales, providing a true insider’s view of this complex world.

By: Mark Bloomfield (Visiting Professor and Designer UK), Shaun Borstrock (Ravensbourne University London, UK), Silvio Carta (Greenwich University, UK), Veronica Manlow (Brooklyn College, USA)
Imprint: Intellect Books
Country of Publication: United Kingdom
Edition: New edition
Dimensions: Height: 244mm, Width: 170mm,
ISBN: 9781789385335
ISBN 10: 1789385334
Pages: 228
Publication Date: 02 December 2022
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Mark Bloomfield is a digital craftsman and artist based at London's iconic Oxo Tower. He is visiting professor of design, innovation and technology in the School of Creative Arts at the University of Hertfordshire. Mark has designed for some of the most influential and prominent designers, including Asprey, and Vivienne Westwood. Additionally, he has worked in film and TV making jewellery for Titanic, Judge Dredd, Braveheart and Gentleman Jack. Mark creatively combines traditional craft techniques with advanced digital processes. Shaun Borstrock is Associate Dean; Business, Innovation and Projects and is Head of the Digital Hack Lab, In Pursuit of Luxury and Creative Ideas in the School of Creative Arts at the University of Hertfordshire. He is interested in design-led innovation where design comes first – not as a service to fulfil a business strategy, but as a visionary path where design is considered to be an intrinsic part of decision making. Shaun’s research evaluates notions of luxury that seem far removed from today's world of excessive consumption. Silvio Carta is an ARB and RIBA architect, fellow of the Royal Society of Arts and Head of Art and Design at the University of Hertfordshire, where he is also Director of the Professional Doctorates in Fine Arts (DFA) and Design (DDES). His research focuses on computational design and spatial aspects of design. Silvio is head of the editorial board of Seoul-based C3 Magazine, editor of AMPS Architecture Media Politics and Society (UCL Press) and the author of Big Data, Code and the Discrete City (Routledge 2019) and Machine Learning and the City Reader (Wiley 2022). Veronica Manlow is an associate professor at Brooklyn College's Murray Koppelman School of Business in the Business Management Department and the Academic Director of the Blackstone LaunchPad at Brooklyn College, a programme focused on entrepreneurship. She is one of the directors of the In Pursuit of Luxury (IPOL) professional association and co-editor of the IPOL journal Luxury Studies.

Reviews for Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment

'Taking this journey through the history of luxury becomes easy to understand due to the manner in which this book is written. The words are simple and explicit so the reader can follow with ease and understand the great achievements of the masters and founders of the luxury brands, from the smaller firm to the most well-known establishments which are part of conglomerates. In reading though the book one can travel the road of luxury and feel a part of it, a travelogue of invention in a space formally owned by the rich and “haves”, not the “have nots”. Now it’s in the purview of all of us, how wonderful. [...] This book is well-written and I recommend it for all sorts of business, management and social science classes as well as to anyone who is just looking for a serious and yet fun reading of an important business and cultural topic.' -- Norman Schwartz, Goodreads