Countryside Recreation Site Management

A Marketing Approach

Ian Keirle

$131

Paperback

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English

Routledge
13 June 2002

Tourism industry; Sport & leisure industries; Management of land & natural resources; The countryside, country life

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises. The book takes an innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web links. Countryside Recreation Site Management is an essential resource for all students studying recreation or tourism management, and for all professional recreation managers.

Edited by: Ian Keirle
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm, Spine: 11mm
Weight: 498g
ISBN: 9780415248853
ISBN 10: 041524885X
Pages: 240
Publication Date: 13 June 2002
Audience: College/higher education , Professional and scholarly , Professional & Vocational , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Ian Keirle