Cosmetic Surgery

The Cutting Edge of Commercial Medicine in America

Deborah Sullivan

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English

Rutgers University Press
01 December 2000

Sociology & anthropology; Public health & preventive medicine; Cosmetic surgery

Cosmetic surgery is big business. With demand rising, this commercial medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercialization on the medical profession. After reviewing prevailing beauty trends, Sullivan looks at the social, psychological and economic rewards and penalties resulting from the way we look. Following an historical overview of the technological advances that made cosmetic surgery possible she explores the relationship between improved surgical techniques and the resulting increased demand. The book also examines the ensuing conflict within the profession over recognition of commercial cosmetic surgery as a specialty. Among the topics covered are sensitive areas such as physician advertising, unregulated practice and ambulatory surgery, and the consequences of commercialism on medical judgement. Finally, it reveals how physicians and their professional organizations have shaped the ways in which cosmetic surgery is presented in advertisements and women's magazines that would promote patient demand.

By: Deborah Sullivan
Imprint: Rutgers University Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 15mm
Weight: 425g
ISBN: 9780813528601
ISBN 10: 0813528607
Pages: 256
Publication Date: 01 December 2000
Audience: College/higher education , Professional and scholarly , Professional & Vocational , A / AS level , Further / Higher Education
Format: Paperback
Publisher's Status: Active

DEBORAH A. SULLIVAN teaches sociology at Arizona State University. She is the coauthor of Labor Pains: Modern Midwives and Home Birth.

Reviews for Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America

"An incisive look at the medicalization of beauty, this sociological inquiry into the origins, expansion and commercialization of cosmetic surgery brings entirely new insights to the subject.--Margaret Lock ""author of Encounters with Aging: Mythologies of Menopause in Japan and North America"" Deborah Sullivan's compelling book Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America, makes the case that was once the fringe of American medicine has come to define its new center. The very definition of the relationship between doctor and patient we now use and praise is that of the cosmetic surgeon and her client. Sullivan makes one think very hard about the path we are all treading. --Sander L. Gilman ""author of Making the Body Beautiful: A Cultural History of Aesthetic Surgery"""