Expand your enterprise into new regions using systems engineering and data analysis
In Data Driven Decisions: Systems Engineering to Understand Corporate Valuation and Intangible Assets, investment banker, systems engineer, and Cornell University lecturer Joshua Michael Jahani delivers an incisive and unique unveiling of how to use the tools of systems engineering to value your organization, its intangible assets, and how to gauge or prepare its readiness for an overseas or cross-border expansion.
In the book, you’ll learn to implement a wide range of systems engineering tools, including context diagrams, decision matrices, Goal-Question-Metric analyses, and more. You’ll also discover the following:
How to communicate corporate value measurements and their impact to owners, executives, and investors.
Explorations of the relevant topics when considering an international expansion, including macroeconomics, joint ventures, market entry, corporate valuations, mergers and acquisitions, and company culture. A comprehensive framework and methodology for examining available global regions in your search for the perfect expansion target. A deep understanding of specific sectors in which intangible assets have a particular impact, including branded consumer products, ad-tech, and healthcare.
A must-have resource for business owners, managers, executives, directors, and other corporate leaders, Data-Driven Decisions will also prove invaluable to consultants and other professionals who serve companies considering expansion or growth into new regions.
By:
Joshua Jahani
Imprint: John Wiley & Sons Inc
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions:
Height: 236mm,
Width: 163mm,
Spine: 31mm
Weight: 476g
ISBN: 9781394202331
ISBN 10: 1394202334
Pages: 272
Publication Date: 10 November 2023
Audience:
Professional and scholarly
,
Undergraduate
Format: Hardback
Publisher's Status: Active
Foreword xi Prologue xiii Introduction 1 Part I: Intangible Assets 7 Chapter 1: When Intangibles Matter Most 9 Chapter 2: Examples of Intangible Assets 13 Chapter 3: The Rise of Intangible Economies 15 Chapter 4: Defining Intangibles 19 Chapter 5: Valuing Intangible Assets 23 Chapter 6: EBITDA Is Not the Best Way to Value Intangible- Heavy Companies 27 Chapter 7: Separability, Measurability, and Predictability 33 Chapter 8: Why Systems Engineering Is Relevant for Corporate Valuations and Intangible Assets 41 Chapter 9: What Intangibles Matter Most for Corporate Valuation 45 Chapter 10: What Intangibles Matter Most for Corporate Expansion 55 Chapter 11: Buy-Side Intangibles 59 Chapter 12: PE Ratios 63 Chapter 13: The Business Moat as an Intangible Asset 67 Chapter 14: How Investors Think About Intangibles 71 Chapter 15: Intangible Assets in Branded Consumer Products 75 Chapter 16: Intangible Assets in Healthcare 79 Part II: Systems Engineering Tools and Examples 83 Chapter 17: Systems Engineering Tools 85 Chapter 18: Customer Affinity and Context Diagrams 89 Chapter 19: Context Diagrams and Context Matrices 97 Chapter 20: Use Cases and Behavioral Diagrams 103 Chapter 21: Originating Requirements 109 Chapter 22: Decision Matrix 117 Chapter 23: GQM – Goal Question Metric Analysis 123 Chapter 24: Analytical Hierarchy 131 Chapter 25: Precedence Matrix 133 Chapter 26: Failure Mode and Effect Analysis 137 Chapter 27: Interface Matrix 143 Chapter 28: House of Quality 147 Chapter 29: Operations Description Template 153 Chapter 30: Interface Tracking 157 Chapter 31: Conclusion to Tools 159 Chapter 32: GQM, Decision Matrix, and Analytical Hierarchy for Ad-Tech Industries 161 Chapter 33: GQM, Decision Matrix, and Analytical Hierarchy for Logistics Industries 167 Chapter 34: GQM, Decision Matrix, and Analytical Hierarchy for Manufacturing Industries 171 Part III: Geographical Application 173 Chapter 35: Introduction 175 Chapter 36: The MENA Region 179 Chapter 37: The ASEAN Region 187 Chapter 38: The Latin American Region 195 Chapter 39: Case Studies: Bringing It All Together 205 Chapter 40: Case Studies: LATAM Expanding to the United States 209 Chapter 41: Case Studies: MENA Medical Devices 213 Chapter 42: Case Studies: ASEAN Aerospace Schema – Context Diagram 217 Chapter 43: Case Studies: In Conclusion 221 Chapter 44: Summary 223 Bibliography 225 Index 235
JOSHUA JAHANI teaches Systems Engineering at Cornell University and owns Jahani and Associates, a firm headquartered in New York City that provides investment banking advisory, investment banking transaction, and corporate development expertise to clients from around the??globe.
