Corporate Innovator

A Guide Through the Labyrinth

William Duggan (Columbia University)

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Hardback

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English

Columbia University Press
06 May 2024

Business strategy; Business innovation; Entrepreneurship

Innovation is a top priority for all kinds of organizations, of all sizes and shapes, throughout the world. But innovation doesn't happen only at the executive level. People within an organization come up with great ideas that can propel the company forward. All too often, however, would-be innovators find that their organizations are unreceptive to new ideas. They are stymied by bureaucracy, power dynamics, or any of thousands of barriers that hinder real change. If you have a new idea, how can you advance it through the labyrinth of obstacles in the ranks of the organization?

William Duggan-a leading expert on innovation and strategic thinking-offers a guide to navigating the maze from idea to implementation. He unravels the challenges that corporate innovators face, providing practical advice on communicating ideas effectively, getting buy-in from others, winning allies, and overcoming resistance or outright opposition to change. Duggan focuses on the strategy and tactics of building support within the organization, exploring the crucial takeaways from research in psychology about how people react to new ideas. This book features a series of interviews with successful corporate innovators as well as analysis of historical cases that combine lively storytelling with actionable insights. For anyone in an organization who has been frustrated with the lack of change, Corporate Innovator delivers an essential roadmap for going from idea to action.

By: William Duggan (Columbia University)
Imprint: Columbia University Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9780231212281
ISBN 10: 0231212283
Pages: 288
Publication Date: 06 May 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

William Duggan teaches innovation at Columbia Business School in graduate and executive courses. His previous Columbia University Press books include Creative Strategy: A Guide for Innovation (2012) and The Seventh Sense: How Flashes of Insight Change Your Life (2017). Duggan has given talks and workshops to thousands of executives from companies around the world and has twenty years of experience as a strategy advisor and consultant.

Reviews for Corporate Innovator: A Guide Through the Labyrinth

A common mistake in corporate innovation is that too much focus is placed on generating ideas, rather than on how to effectively communicate these ideas to other key stakeholders. Corporate Innovator performs an invaluable service in filling this gap by offering powerful and practical frameworks that help innovators build support for their ideas within large corporates. Duggan's expertise and insight in creativity and innovation gives him authority to speak on this topic. -- David Dabscheck, Chief Executive Officer, GIANT Innovation Corporate Innovator makes existing knowledge more accessible to and legitimizes the efforts of would-be innovators. Duggan brings his academic curiosity and expertise in organizational strategy to bear, offering motivation, actionable advice, and historical context. -- Kaihan Krippendorff, author of <i>Driving Innovation from Within: A Guide for Internal Entrepreneurs</i>