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Corporate Imaginations

Fluxus Strategies for Living

Mari Dumett

$107.95

Hardback

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English
University of California Press
15 December 2017
The first extended study of the renowned artists’ collective Fluxus, Corporate Imaginations examines the group as it emerged on three continents from 1962 to 1978 in its complexities, contradictions, and historical specificity. The collective’s founder, George Maciunas, organized Fluxus like a multinational corporation, simulating corporate organization and commodity flows, yet it is equally significant that he imagined critical art practice in this way at that time. For all its avant-garde criticality, Fluxus also ambivalently shared aspects of the rising corporate culture of the day. In this book, Mari Dumett addresses the “business” of Fluxus and explores the larger discursive issues of organization, mediatization, routinization, automation, commoditization, and systematization that Fluxus artists both manipulated and exposed. A study of six central figures in the group—George Brecht, Alison Knowles, George Maciunas, Nam June Paik, Mieko Shiomi, and Robert Watts—reveals how they developed historically specific strategies of mimicking the capitalist system. These artists appropriated tools, occupied spaces, revealed operations, and, ultimately, “performed the system” itself via aesthetics of organization, communication, events, branding, routine, and global mapping. Through “corporate imaginations,” Fluxus artists proposed “strategies for living” as conscious creative subjects within a totalizing and increasingly global system, demonstrating how these strategies must be repeated in an ongoing negotiation of new relations of power and control between subject and system.
By:  
Imprint:   University of California Press
Country of Publication:   United States
Dimensions:   Height: 254mm,  Width: 178mm,  Spine: 30mm
Weight:   1.134kg
ISBN:   9780520290389
ISBN 10:   0520290380
Pages:   400
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Acknowledgments 1. A Fantastic Confusion 2. The Great Executive Dream 3. Performing the System 4. George Brecht: Scoring Events 5. Robert Watts: Engineering Objects 6. Nam June Paik: Art for Cybernated Life 7. Alison Knowles: Ritual and Routine 8. Mieko Shiomi: The Artistic Globalism of Fluxus Notes List of Illustrations Index

Mari Dumett is an art historian and arts and culture writer living in New York City. She teaches at the Fashion Institute of Technology, SUNY, and the Institute for Curatorial Practice in Performance at Wesleyan University.

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