Corporate Foresight: Anticipating the Future

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Alberto F. De Toni (University Degli Studi di Udine, Italy University degli Studi di Udine, Italy) Roberto Siagri (Eurotech Spa, Italy)

Corporate Foresight

Anticipating the Future

Alberto F. De Toni (University Degli Studi di Udine, Italy University degli Studi di Udine, Italy), Roberto Siagri (Eurotech Spa, Italy), Cinzia Battistella , Lidia Cremonese

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English

Routledge
22 December 2021

Sociology: work & labour; Economics; Management: leadership & motivation; Management of specific areas; Business mathematics & systems

"The world changes like the patterns in a kaleidoscope: trends expand, contract, break up, melt, disintegrate and disappear, while others are formed. Change – as opposed to stasis – is our normal condition, the only certainty in our lives, hence the need to create tools that provide organizations with the means to tackle change and navigate complexity. We must accept the reality of constant change and be prepared for a heavy shift in perspective: interconnection versus separation, acceleration versus linearity and discontinuity versus continuity.

Anticipating the future requires more than the traditional predictive models (forecasting) based on the forward projection of past experiences. Advanced methods use anticipation logic (foresight) and build probable scenarios taking into account weak signals, emerging trends, coexisting presents and potential paths of evolution.

Corporate foresight is fundamental to interpret and lead change. The two cornerstones of foresight are organization and management. As concerns organization, the authors advocate the separation of research (oriented to the market of tomorrow) from development (oriented to the market of today), the establishment of a foresight unit and the concentration of research activities mainly on the acquisition and recombination of external know-how. As regards management, after an overview of state-of-the-art literature on forecasting methods, the authors propose the implementation of a ""future coverage"" methodology, which enables companies to measure and verify the consistency between trends, strategic vision and offered products. These organizational and managing tools are then tested in a case study: the Italian company Eurotech SpA, a leader in the ICT sector."

By: Alberto F. De Toni (University Degli Studi di Udine Italy University degli Studi di Udine Italy), Roberto Siagri (Eurotech Spa, Italy), Cinzia Battistella
Translated by: Lidia Cremonese, Gianluca Biotto
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9780367616465
ISBN 10: 0367616467
Pages: 212
Publication Date: 22 December 2021
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

"PART I Anticipating the future 1. The future is increasingly unpredictable, near and singular 2. Innovation shapes the future 3. Responding to complexity 4. Anticipating the future PART II Organizing and managing corporate foresight 5. Corporate foresight 6. The first pillar of corporate foresight: Organization 7. The second pillar of corporate foresight: Management 8. The ""future coverage"" approach PART III Foresight in Eurotech SpA 9. Trends in the ICT sector 10. Foresight in Eurotech: Organizational aspects 11. Foresight in Eurotech: Managerial aspects PART IV Imagination reveals the future 12. Conclusion"

Alberto F. De Toni is currently rector of the University of Udine and general secretary of the Conference of Italian University Rectors (CRUI). Former head of the Engineering Department of the University of Udine and president of the Italian Association of Industrial Engineering and Management, he is Professor of Operations Management and Management of Complex Systems. Roberto Siagri is president and CEO of Eurotech SpA, of which he was a founder. He has a degree in Solid State Physics and has worked in the field of computer architectures. His current interests include human–machine interaction and the applicative scenarios of cloud computing. Cinzia Battistella is associate professor at the University of Udine. She has participated in foresight studies at the Area Science Park in Trieste and has explored future-related issues in the sectors of agrifood, telecommunications and e-governance.