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Corporate Entrepreneurship: Innovation and Strategy in Large Organizations

Paul Burns



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Red Globe Press
07 December 2012
Business strategy; Business innovation; Entrepreneurship; Corporate governance & responsibilities
This leading core textbook, authored by a recognised authority on the subject, covers entrepreneurial transformation in larger organizations and shows how this can be achieved by building an organizational architecture that encourages creativity, innovation and entrepreneurship. Drawing together research from a number of business disciplines and combining this with numerous corporate examples, this innovative text explains how to create an organization that fosters entrepreneurship and how an entrepreneurial organizational structure manifests itself in different industries and companies. Written in a coherent and engaging style, this book offers an accessible combination of theory and practice that encourages students to approach the subject both critically and creatively. This is an essential textbook for students studying Corporate Entrepreneurship at upper undergraduate and postgraduate level on Entrepreneurship and Business & Management degree programmes. The book also caters for students of Entrepreneurship in Engineering and Technology Management departments, and for all those studying Strategy, Innovation and Leadership.
By:   Paul Burns
Imprint:   Red Globe Press
Country of Publication:   United Kingdom
Edition:   3rd Revised edition
Dimensions:   Height: 235mm,  Width: 155mm,  Spine: 22mm
Weight:   1.022kg
ISBN:   9780230304031
ISBN 10:   0230304036
Pages:   528
Publication Date:   07 December 2012
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
PART 1: ENTREPRENEURSHIP.- 1 The entrepreneurial revolution.- 2 Entrepreneurial DNA.- PART 2: ORGANIZATIONAL ARCHITECTURE.- 3 Entrepreneurial architecture.- 4 Becoming an entrepreneurial leader.- 5 Constructing the entrepreneurial culture.- 6 Building the organization structure.- PART 3: MANAGEMENT.- 7 Managing the entrepreneurial organization.- 8 Encouraging intrapreneurship and corporate venturing.- PART 4: STRATEGY.- 9 Developing strategy.- 10 Creating competitive advantage in mature markets.- 11 Building value through acquisitions and diversification.- PART 5: CREATIVITY AND INNOVATION.- 12 Exploiting innovation.- 13 Generating creative ideas.- 14 The architecture of corporate entrepreneurship.

Paul Burns is Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur Andersen in London. For four years, he ran his own firm, Design for Learning Ltd.

Reviews for Corporate Entrepreneurship: Innovation and Strategy in Large Organizations

'This book offers a detailed coverage of research into corporate entrepreneurship in conjunction with comprehensive insights into management practices. The book effectively captures the challenges of leadership, architecture, strategy and innovation that are associated with the pursuit of corporate entrepreneurship, and provides a wealth of research-based and practice-based guidance to resolve these challenges. An excellent and valuable resource for educators, students and practitioners alike!' - Dr. Mathew Hughes, Reader in Entrepreneurial Management, Durham Business School, Durham University, UK 'Students and managers alike will find Burns' text to be a useful tool to furthering their understanding of entrepreneurial organizations. Corporate Entrepreneurship provides a comprehensive description of all aspects of creating an innovative organization: culture and creativity, structure, strategy, and management of the entrepreneurial process. Cases and examples throughout the book demonstrate how the concepts have been applied by real organizations, and make the subject matter very understandable.' - Professor Robert Garrett, Discipline Director for Strategy and Entrepreneurship, College of Business, Oregon State University, USA 'An excellent book that combines a profound understanding of theory with practical guidance on developing entrepreneurial skills. This book is an incredibly useful manual for anyone who aspires to an entrepreneurial career in established companies.' - Professor Catherine L. Wang, PhD Programme Director, School of Management, Royal Holloway, University of London, UK 'Corporate Entrepreneurship is a definitive guide to the challenge of developing new business ideas within existing organisations. If you are trying to develop your own business ideas, or if you are a student trying to get to grips with the latest thinking, this book is for you. It does a terrific job of blending practical insights and theoretical frameworks.' - Professor Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School, UK 'This new text brings the study of Corporate Entrepreneurship bang up to date for students. It gives takes the approach necessary in HE: theoretical, analytical, with practical illustrations and cases and a sound pedagogical approach. This is an all-round, helpful text, fully supportive of delivering the topic at both undergraduate and postgraduate levels.' - Sheena Bell, University of Glasgow, UK

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