The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios with the aim of expanding the body of knowledge, inspire future research and develop the field.
The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives.
This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation as well as those researching and studying within the tourism and hospitality fields.
Introduction Chapter 1 Internationalisation of the Pestana Hotel Group chain through corporate entrepreneurship: From family hotel to multinational hotel chain Helder Brito-Carrasqueira and Luis Nobre-Pereira Chapter 2 Seaside Hotels: Corporate entrepreneurship and innovation strategies in Spain, Germany and Asia Teresa Aguiar-Quintana and Sabine Haller Chapter 3 More than a crisis? Corporate entrepreneurship and COVID-19 pandemic in Austrian tourism: A case study of a family-run hospitality business Christoph Pachucki and Ursula Scholl-Grissemann Chapter 4 Entrepreneurial innovation in Binter Airline company based on growth: New routes in Europe and Africa after COVID-19 Juan Carlos Martín, Concepción Román and Teresa Aguiar-Quintana Chapter 5 Innovation strategies and corporate entrepreneurship in Northern Europe: Scandic Hotels, a case study of the pandemic effect in the Swedish revenue management Staffan Hedén Chapter 6 Alfa Aldea: Astrotourism innovation in Chile Carlos Fernández and Carmelo León-González Chapter 7 Exploring new market opportunities through entrepreneurial innovation at “El Grifo” Winery in The Canary Islands, Spain Teresa Aguiar-Quintana, José Luis Ballesteros-Rodríguez and Carmen Domínguez-Falcón Chapter 8 Hospitality recovery through corporate entrepreneurship based on growth: The case of Cordial Hotels in Europe Francisca Rosa Álamo-Vera, Teresa Aguiar-Quintana, Francisco J. Gutiérrez-Pérez and Yazmina Araujo-Cabrera Chapter 9 Corporate entrepreneurship within a sustainable business model: The Cayuga Collection Ecolodges in Costa Rica, Nicaragua and Panamá Eugenio Díaz-Fariña, Ivelina Mirkova and Noemi Padrón-Fumero Chapter 10 The creation of a fleet management model as a result of corporate entrepreneurship in a car rental company in the South of Europe José Sanabria-Díaz, Teresa Aguiar-Quintana, Silvia Sosa-Cabrera and Ana Isabel Lemes-Hernández Chapter 11 Digital services strategy based on market expansion and management software in Spain: The case of Bamen Corporation Alfonso Cerezo-Medina, Antonio Guevara-Plaza and Marta Lozano-Domínguez Chapter 12 Myths, legends and stories: A South African approach to tourism branding and destination development Cine Van Zyl and M.A. de Beer Chapter 13 Entrepreneurial strategies and innovation in hospitality business: Cases from Australia and Indonesia Hera Oktadiana, Tingzhen Chen and Joko Haryono Chapter 14 Corporate entrepreneurship actions toward a more sustainable tourism mobility. The case of the Ferrovie dello Stato Italiane Mario Tartaglia, Francesca Pagliara and Juan Carlos Martín Chapter 15 The growth of a family-run restaurant in Madrid through innovation and corporate entrepreneurship since 1934 Jesús de Madariaga and Teresa Aguiar-Quintana Chapter 16 Corporate entrepreneurship in Central America Tourism Agency (CATA) based on the promotion of multi-destinations in Belice, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panamá and Dominican Republic Eduardo Parra-López, Almudena Barrientos-Báez, Leydy Cevallos-Barbera and Diego Guzmán-Vera Chapter 17 Viajes Insular, the internationalisation and entrepreneurial innovation of travel agencies in Spain Silvia Sosa-Cabrera, Teresa Aguiar-Quintana, Ana Isabel Lemes-Hernández and José Sanabria-Díaz Chapter 18 The innovation of Zuana Beach resort and the private investment with the implementation of international sustainability standards in Santa Marta Beach in Colombia María Luisa Galán-Otero and Deiwi Jesús Zurbarán-Arias Chapter 19 HD Group: Business model based on innovation and diversification in shopping centres, supermarkets and hotels Francisco J. Gutiérrez-Pérez, Francisca Rosa Álamo-Vera and Teresa Aguiar-Quintana Chapter 20 Innovation applied to online travel agencies: The case of Different Travel in Huesca, Spain Silvia Abella-Garcés, M. José Barlés-Arizón, Nuria Domeque-Claver, Melania Mur-Sangrá, Ana Monclús-Salamero and Ana Katarina Pessoa-de-Oliveira Chapter 21 Corporate entrepreneurship within a DMO: The case of Visit Greenland Elizabeth Cooper Chapter 22 Innovative strategies applied in a mature destination before, during and after COVID-19: The case of Gran Canaria Tourism board M. Carmen Cruz-Lecat, Pablo Llinares-de-Bethencourt, Antonia M. García-Cabrera and M. Gracia García-Soto Chapter 23 Innovation in the international educational experience for the hospitality and luxury industry: Unleashing corporate entrepreneurship at Les Roches in Switzerland and Spain Carlos Díez-de-la-Lastra, Jon Loiti-Pérez-de-Labeaga and Raúl Castro-López, Lidia Esther Hernández-López and Juan Manuel Benítez del Rosario Chapter 24 The innovation and internationalisation of ACCOR company: Main strategies in hospitality corporate entrepreneurship Christina Tschech and Philippe Frouté Chapter 25 Barceló Hotel Group, the introduction of a Spanish company in USA, Asia, Africa, Europe and Central and South America through horizontal and vertical growth strategies Marta Jacob, University of Balearic islands, Teresa Aguiar-Quintana and Francisca Rosa Álamo-Vera
Teresa Aguiar-Quintana is Professor at the University of Las Palmas de Gran Canaria (ULPGC) in the Economics, Business and Tourism Faculty, Spain. Jonathon Day is Associate Professor and Graduate Program Director in Purdue’s School of Hospitality and Tourism Management, Purdue University, USA. His research focuses on sustainable tourism and responsible travel. He specializes in destination stewardship, climate change and tourism, and encouraging pro-environmental consumer behaviours. Francisca Rosa Álamo Vera is an Associate Professor in Strategic Management, with specialisation in tourism, cities and public administration. She has been at the University of Las Palmas de Gran Canaria for more than 30 years and has taught in different tourism MsC programmes. At the present moment, her research interests are focused on Tourism students’ international mobility and coopetition in excellent research institutions.
