Corporate Entrepreneurship and Innovation

Paul Burns (University of Bedfordshire, UK)

$120

Paperback

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English

Bloomsbury Academic
27 March 2025

Entrepreneurship

It is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio. In this textbook, author Paul Burns draws on decades of academic and entrepreneurial experience to give a comprehensive overview of corporate entrepreneurship.

Burns guides students through the four pillars of his original entrepreneurial architecture framework - organizational culture, structures and controls, leadership and management and strategies and tactics – laying out the ways in which each business function is required to adapt to ensure success.

The 5th edition includes: - Over 75 global case insights, including coverage of companies from DeepMind to Solarbrella, Patagonia to Samsung, demonstrating the practicalities of corporate entrepreneurship in the real world. - New content on the fallout of COVID-19, AI, digitalisation and climate change to prepare students for the ever-changing global business world of today. - The ‘Explore Further’ feature, containing links to video animations, talks by leading academics and practitioners, psychometric tests and websites providing ‘step off’ points to deepen learning.

This is a must-read for students of corporate entrepreneurship, intrapreneurship or corporate venturing at upper undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.

By: Paul Burns (University of Bedfordshire UK)
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Edition: 5th edition
Dimensions: Height: 244mm, Width: 188mm, Spine: 28mm
Weight: 1.000kg
ISBN: 9781350384071
ISBN 10: 1350384070
Pages: 528
Publication Date: 27 March 2025
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

1. Corporate Entrepreneurship 2. Innovation 3. Entrepreneurial Architecture 4. Constructing Culture 5. Stimulating Creativity and Innovation 6. Finding Innovative Business Ideas 7. Building Structures and Controls 8. Intrapreneurial Teams 9. Intrapreneurial Leadership 10. Managing Change and Complexity 11. Managing Risk 12. Project-level Strategies: Business Models 13. Design Thinking and Lean Methodologies 14. Corporate-level Strategies: Product Market Expansion 15. Organizational Architecture and Shareholder Value 16. The Corporate Entrepreneurship Audit

Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.

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Corporate Entrepreneurship and Innovation

Paul Burns (University of Bedfordshire, UK)

$120

Paperback

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