Corporate Communication and Integrated Marketing Communication

In this volume, McDowell Marinchak and Deluliis emphasize the relationship between the corporate and marketing dimensions of contemporary business communication. Engaging audiences beyond traditional stakeholders is central to the authors’ assertion. The authors recognize the growing number of people impacted by marketers’ messages and the need for marketers to take bolder approaches to their communications. They include a constructive hermeneutic approach along with case studies to provide a practical understanding of integrated marketing communication (IMC). The authors stress the importance of a cohesive, synchronized approach to communication that enhances brand resonance and fosters stakeholder engagement in an increasingly technological environment. The concise presentation of both of theoretical and case-based ideas makes this work stand out from the rest. Recommended. Advanced undergraduates and graduate students. * Choice Reviews * “This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future.” -- Annette M. Holba, Plymouth State University Corporate Communication and Integrated Marketing Communication is an exceptional resource for scholars, practitioners, and students. The authors provide expert discussion on the complexities of human communication as it relates to corporate culture, brand identity, and audience awareness. Technology enables a consumer-centric culture, connecting the brand and consumers through dialogue and engagement. The book offers a wide array of case study examples that illustrate the intertwined nature of corporate communication and integrated marketing communication. This book is highly regarded among scholars in the field as it was nominated for the National Communication Association Public Relations Division’s Top Book Award in 2023. -- Angela M. Corbo