Contested Kingdom

Fan Attachment and Corporate Control at Disneyland

William McCarthy

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English

University Press of Mississippi
16 December 2024

Popular culture; Media studies; Theme parks & funfairs

In Contested Kingdom: Fan Attachment and Corporate Control at Disneyland, William McCarthy presents a groundbreaking study centered on the history of Disneyland and Disney theme park enthusiasts. Focusing on two unexplored yet interconnected phenomena—the dynamic relationship between the Disney corporation and Southern Californian fans in both online and physical park settings over a span of more than three decades—this volume sheds new light on the meaning and purpose of Disneyland.

Through a comprehensive analysis of the interwoven dimensions of individuals, place, and cognitive, affective, and behavioral processes, McCarthy explores the fervent sense of place attachment experienced by the approximately one million annual passholders who visit the park. McCarthy’s analysis extends beyond the physical world of Disneyland by delving into the evolution of Disney fandom, discourse, commerce, and social formations in online social platforms like Usenet, web discussion boards, and social media. By employing a mixed-methods approach incorporating interviews, participant observation, surveys, and data analysis, this study establishes a novel analytical framework for comprehending the interrelationships between the Disney corporation, its fan communities, and online social platforms. As the first in-depth longitudinal analysis of the ongoing struggle on successive social platforms between fan users and a corporate entity, Contested Kingdom will also provide valuable insights for scholars and future investigations.

By: William McCarthy
Imprint: University Press of Mississippi
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781496854728
ISBN 10: 1496854721
Pages: 240
Publication Date: 16 December 2024
Audience: College/higher education , Further / Higher Education
Format: Paperback
Publisher's Status: Active

William McCarthy is assistant professor in media production, storytelling, and tourism at Zayed University in the United Arab Emirates. His work has appeared in such journals as Quarterly Review of Film and Video, Social Semiotics, Semiotica, Tourism Geographies, and Journal of Leisure Research.

Reviews for Contested Kingdom: Fan Attachment and Corporate Control at Disneyland

Contested Kingdom is recommended for scholars of fan studies, theme parks, Disney studies, cultural studies, and popular culture as well as Disney fans. Author William McCarthy presents a unique perspective on a specific group of fans and traces their fannish cultural practices through the decades.--Carissa Baker, assistant professor of theme park and attraction management, University of Central Florida