Contemporary Radio Programming Strategies

David T. MacFarland

$273

Hardback

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English

Routledge
23 September 2016

Radio; Media studies; Radio & television industry

Series: Routledge Library Editions: Radio

This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’

By: David T. MacFarland
Imprint: Routledge
Country of Publication: United Kingdom
Volume: 1
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781138215450
ISBN 10: 1138215457
Series: Routledge Library Editions: Radio
Pages: 228
Publication Date: 23 September 2016
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

David T. MacFarland