Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0

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Nilanjan Ray Sudin Bag

Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0

Nilanjan Ray, Sudin Bag, Tapas Kumar Chatterjee

$315

Hardback

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English

Apple Academic Press Inc.
22 November 2024

Management & management techniques; Network management; Computer science

Making businesses sustainable is an ever-present challenge faced by entrepreneurs, both established and new. This new book takes an insightful look at the changes occurring in the digital arena for enhancing organizational effectiveness in business today. This volume discusses AI and machine learning in business, sustainable development goals for organizational effectiveness, sociointercultural sustainable natural resources management, entrepreneurial marketing practices,specialized technical education, Bitcoin and cryptocurrencies, digital financial services, and more.

Edited by: Nilanjan Ray, Sudin Bag, Tapas Kumar Chatterjee
Imprint: Apple Academic Press Inc.
Country of Publication: Canada
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781774916544
ISBN 10: 1774916541
Pages: 276
Publication Date: 22 November 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Nilanjan Ray, Phd, is Associate Professor of Management Studies at JIS University, West Bengal, India. He was formerly affiliated with the Institute of Leadership Entrepreneurship and Development and with the Adamas University School of Business and Economics, both in Kolkata. With more than 12 years of teaching and six years of research experience, Dr. Ray has contributed many research papers and edited research handbooks published by Springer, IGI Global, and Apple Academic Press. He has obtained one patent from Germany and two copyrights from India. He is also a reviewer for several journals and has organized several faculty development programs, national and international conferences, and management doctoral colloquiums. Sudin Bag, PhD, is Assistant Professor and Ex-Head of the Department of Business Administration, Vidyasagar University Midnapore, West Bengal, India. He has over 11 years of corporate and academic experience, teaching management at colleges and universities. Dr. Bag has published research papers and book chapters and has also authored two books on management. He has attended and presented papers at national and international conferences in India and visited several countries for academic activities Tapas Kumar Chatterjee, PhD, is Associate Professor of Marketing at IMT Nagpur, India. He has over 20 years of corporate experience and has been in academia for the last 15 years. He has published and presented research articles in national and international journals and conferences. He has authored one book and is an avid networker. He has delivered several talks in various forums as plenary speaker, guest of honor, keynote speaker, etc.