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Consumer Society in American History

A Reader

Lawrence B. Glickman

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Paperback

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English
Cornell University Press
02 September 1999
Consumption has often been called America's true national pastime. From the earliest European explorers trading with Native Americans to today's Internet shoppers, consumerism has driven American society. Until recent years, however, consumerism has received little serious attention from historians and other scholars.

This welcome volume offers the most comprehensive and incisive exploration of American consumer history to date. The first book on this topic to span the four centuries from the colonial era to the present, and the first to propose theoretical frameworks, the volume brings consumer society to the center of American history. Indeed, its authors demonstrate the many ways their research enhances knowledge of a broad range of historical topics, such as politics, labor ideology, immigrant life, and race, gender, and class relations. By including types of consumer studies which are seldom linked, this volume offers both a basis for historical synthesis and a springboard for further inquiry.

With contributions by Raymond Williams, Jean Baudrillard, Juliet B. Schor, Kim Moody, Jean-Christophe Agnew, and many others, plus the most comprehensive bibliographical essay ever produced on the historiography of American consumption, Consumer Society in American History will take its place as the definitive sourcebook for this emerging field.
Edited by:  
Imprint:   Cornell University Press
Country of Publication:   United States
Edition:   1
Dimensions:   Height: 235mm,  Width: 155mm,  Spine: 25mm
Weight:   907g
ISBN:   9780801484865
ISBN 10:   0801484863
Pages:   432
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Professional & Vocational ,  A / AS level ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active
Introduction: Born to Shop? Consumer History and American History - LAWRENCE B. GLICKMAN Part I. Frameworks and Definitions 1. Consumer - RAYMOND WILLIAMS 2. Consuming Goods and the Good of Consuming - COLIN CAMPBELL 3. Consumer Society - JEAN BAUDRILLARD 4. What Is an Economy For? - JAMES FALLOWS 5. An Environmentalist's Perspective on Consumer Society - ALAN DURNING Part II. Roots of American Consumer Society 6. The First Consumer Revolution - JAMES AXTELL 7. Narrative of Commercial Life: Consumption, Ideology, and Community on the Eve of the American Revolution - T. H. BREEN 8. Consumption in Early Modern Social Thought - JOYCE APPLEBY Part III. Class, Gender, and Modernity, 1880-1940 9. Encountering Mass Culture at the Grassroots: The Experience of Chicago Workers in the 1920s - LIZABETH COHEN 10. Familiar Sounds of Change: Music and the Growth of Mass Culture - GEORGE SANCHEZ 11. From Scarcity to Abundance: The Immigrant as Consumer - ANDREW HEINZE 12. Consuming Brotherhood: Men's Culture, Style and Recreation as Consumer Culture, 1880-1930 - MARK A. SWIENCICKI 13. ""Don't Buy Where You Can't Work"" - CHERYL GREENBERG Part IV. Consumerism Since World War II 14. The 'Work' Ethic and 'Leisure' Activity: The Hot Rod in Post-War America - H. F. MOORHOUSE 15. The Commodity Gap: Consumerism and the Modern Home - ELAINE TYLER MAY 16. The Revolution Will be Marketed: American Corporations and Black Consumers During the 1960s - ROBERT E. WEEMS, JR. 17. All Work and No Play. It Doesn't Pay - JULIET B. SCHOR 18. When High Wage Jobs Are Gone, Who Will Buy What We Make? - KIM MOODY 19. The Green Consumer - JOHN ELKINGTON, JULIA HAILES, AND JOEL MAKOWER Part V. Critiques and Celebrations 20. Delectable Materialism: Second Thoughts on Consumer Culture - MICHAEL SCHUDSON 21. The Tyranny of Choice - STEVEN WALDMAN 22. The Pleasures of Eating - WENDELL BERRY Coming Up for Air: Consumer Culture in Historical Perspective - JEAN-CHRISTOPHE AGNEW Bibliographic Essay - LAWRENCE B. GLICKMAN Contributors Index

Lawrence B. Glickman is Professor of History at Cornell University. He is the author of A Living Wage: American Workers and the Making of Consumer Society and the editor of Consumer Society in American History: A Reader, both published by Cornell. His other books are Buying Power: A History of Consumer Activism in America and The Cultural Turn in U.S. History: Past, Present and Future.

Reviews for Consumer Society in American History: A Reader

The anthology presents a highly engaging sample of divergent viewpoints... The strengths of the anthology are in the analytical breadth of its essays. -Kathleen D. Toerpe, McHenry County College, History: Reviews of New Books, July 12, 2000. The book mixes the agenda-setting works of established historians and cultural critics ... with case studies provided by younger scholars... and historians not usually associated with works on consumption... as well as statements made on the nature of consumerism by journalists and activists... Glickman has provided a group of essays potentially more representative of future explorations into consumer society... His book will be an extremely useful introduction to the current research on consumer history. -Matthew Hilton, Birmingham University. Business History, October 2000 This thoughtful and solidly documented collection looks at consumption with an eye both to the past and to the world... Comprising 24 excellently chosen selections ... the book enables the reader to see both how consumption changed over time, and how the analysis of consumption has changed over time. -Sidney W. Mintz, Johns Hopkins University. Labor History, Vol. 42, No. 1, 2001


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