Consumer Culture

Name: Consumer Culture
Price: 94.95 AUD
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ISBN: 9781783205462

Selected Essays

Doctor Gjoko Muratovski (University of Cincinnati)

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Hardback

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English

Intellect Books
15 May 2016

Consumerism

We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment, and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that these things will help us express who we are—in our own eyes and in the eyes of others. Whether we like it or not, consumerism is the prevalent ideology of our time. Led by Gjoko Muratovski who has long been influential at the intersection of design and business, Consumer Culture is the ideal starting point for an investigation into the social construction of the global economy.

Edited by: Doctor Gjoko Muratovski (University of Cincinnati)
Imprint: Intellect Books
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 178mm, Spine: 14mm
Weight: 562g
ISBN: 9781783205462
ISBN 10: 1783205466
Pages: 250
Publication Date: 15 May 2016
Audience: College/higher education , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Chapter 1 - Icons of Popular Culture: Religious Dimensions of Branding Gjoko Muratovski Chapter 2 - Business, National Identities and International Politics: The Role of Built Environments and Architectural Propaganda in Nation Branding Gjoko Muratovski Chapter 3 - Race, Advertisements and YouTube: Identity and Nationality By Kathleen Connellan Chapter 4 - The Use of Gold Rush Nostalgia on Wine Labels: Brief History of New Zealand’s Central Otago Wine Region By Lloyd Carpenter Chapter 5 - Mad Men and Women: Construction and Management of Advertising Executives in Popular Culture By Anne Peirson-Smith Chapter 6 - The Big Earn: A Study of Criminal Business Enterprises in Popular Culture By Carolyn Beasley Chapter 7 - Brand IKEA in a Global Cultural Economy: A Case Study By Susie Khamis Chapter 8 - The ‘Good’ Corporation: The Uneasy Relationship Between Reputation and Responsibility By Robert Crocker Chapter 9 - Acceleration in Consumerism, Technology and Sustainability By Robert Crocker

Dr Gjoko Muratovski is the Director of The Myron E. Ullman, Jr. School of Design at the University of Cincinnati (USA) and Guest Professor at the College of Design & Innovation at Tongji University (China). With over twenty years of global, cross-disciplinary design and branding practice, Dr Muratovski brings experience that spans from Europe and Asia to Australia and the Americas. Over the years he has been working with a wide range of governmental, not-for-profit and corporate organizations - ranging from NASA Johnson Space Center, UN Association of Australia and Greenpeace, to Deloitte, Toyota, and the Auckland Council of New Zealand.. He is also regularly retained as an advisor on issues ranging from strategic design to brand development strategies by international design firms and advertising agencies.

Reviews for Consumer Culture: Selected Essays

In this essay collection, Muratovski focuses on how the marketing of products and services affects our lives and lifestyles, looking at brands as 'icons of popular culture' and links to our identities and political/economic systems. He points out that 'consumer economics influences every facet of our lives.' . . . One example noted in the book is that logos of well-known brands like Apple and McDonald's have a power in our lives similar to the totems carried by early tribes. And the videos posted on YouTube enable us to share stories in much the same way that ancient civilizations did. What's more, linking New Zealand wines to the country's Central Otago gold miners in the 1800s turns out to be a good way to capture the fancy of wine lovers. Recommended for upper-division and graduate marketing students, faculty, researchers, and practitioners. --Choice