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Consumer Behavior by Khalid Aljuraisy at Abbey's Bookshop,
Consumer Behavior
— —
Khalid Aljuraisy

Consumer Behavior

Khalid Aljuraisy

$66.95   $57.03

Paperback

Not in-store but you can order this
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English
Independent Author
10 January 2023
Encyclopaedias & reference works; Behavioural economics
At present, project management is facing a lot of contextual changes, such as rapid changes in the modern consumer's desires, inflation in world economies, growing consumer awareness and consumer protection movements. The changes require proper solutions, which care for consumer needs and the public interest while achieving the business aim of profit-making. Seeking easy solutions for marketing problems aggravates matters due to the complexity of consumer behavior and the intricacy of related factors. In addition, management often suffers from lack of relevant information necessary for proper decision-making. Therefore, it is imperative to understand the intricacies of behavior motives, calculate the costs of alternative marketing strategies and gather the information needed for competent decision-making. These requirements are considered essential for modern management.
By:  
Imprint:   Independent Author
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 18mm
Weight:   454g
ISBN:   9789735643591
ISBN 10:   9735643596
Pages:   340
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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