Paul Cowan is a relationship specialist. He had a successful career in leading international advertising agencies and opened his own agency. Fascinated by the effect of the interplay of internal and client relationships he studied at the University of Surrey Business School and Metanoia/Middlesex University, becoming a change agent and psychotherapist. He worked with individuals and couples and consulted with teams and organisations. He specialises in client relationships and works internationally to facilitate change between agencies and their clients. He co-founded the Client Relationship Consultancy and the Customer Relationship Consultancy. This is his first book.
A must read for every client-facing exec from a first day graduate to hardened Global CEO. It is the first book of its kind. Rammed full of insights, top tips and ideas to strengthen any client relationship. - Paul Bainsfair. Director General, IPA This book is a game changer for agencies and all professional service businesses. It is a truly practical, effective toolkit based on applying psychology to relationship management. Enjoyable and the ideas work. - Stephen Woodford. CEO The Advertising Association