In contrast to the general increase in health awareness among the general population, people with so-called 'learning difficulties' are at a significantly higher risk of engaging in behaviour that is harmful to their health. However, the specific needs of this group of people have largely been ignored in research and services to date. The participatory research project 'GESUND!' aims to improve the health literacy of and with people with learning difficulties in a sustainable manner. Film plays an important role in this project, as audiovisual media make it easier to convey content. In addition to clarifying key terms, the author has developed an innovative concept for an online video channel. This channel aims to involve people with learning difficulties not only as recipients but also as producers.