Phillip O. Keirstead
"""From the growing body of books focused on television newscast producing Keirstead’s fills a void with its unique technological orientation. Using computers as the starting point, he explains their commanding role in each aspect of the news production process from the assignments desk through ""live"" on-air in the control room. Rich in detail with easy to understand real life examples, this is a must read for anyone interested in TV news. A valuable resource tool for students and professionals this books helps them harness the power and see the future potential of automation in the news production process."" —B. William Silcock Arizona State University"