Develop real-world skills and future potential with Complete Enterprise. The practical, skills-focused approach is fully aligned to the latest IGCSE syllabus (0454) and includes a comprehensive mapping grid so you can be sure of complete support. Drive achievement in students' coursework projects with integrated support on how to apply enterprise theory As well as developing crucial skills for the Cambridge IGCSE Enterprise exam, it supports transferable business skills that will raise potential in subjects like Cambridge IGCSE Economics and Business Studies.
Specifically designed to provide the knowledge associated with running a small enterprise, the 21st-century approach equips learners with skills that can be applied to their future studies and careers.
Student Book answers can be found on the accompanying support site.
By:
Terry Cook,
Jane King
Imprint: Oxford University Press
Country of Publication: United Kingdom
Edition: 2nd Revised edition
Dimensions:
Height: 277mm,
Width: 220mm,
Spine: 9mm
Weight: 476g
ISBN: 9780198425298
ISBN 10: 0198425295
Pages: 184
Publication Date: 26 April 2018
Audience:
Primary & secondary/elementary & high school
,
Educational: Primary & Secondary
Format: Mixed media product
Publisher's Status: Active
Syllabus matching grid Introduction Introduction to case studies Case studies 1 Introduction to enterprise 1.1: What is meant by enterprise 1.2: Ways for students to be enterprising in everyday life 2 Setting up a new enterprise 2.1: The enterprise process 2.2: Types of business organization 3 Enterprise skills 3.1: Skills of enterprising people 3.2: Behaviours of entrepreneurs 4 Enterprise opportunities, risk, legal obligations and ethical considerations 4.1: Opportunities 4.2: Risk 4.3: Legal obligations 4.4: Ethical considerations 5 Negotiation 5.1: The negotiation process 6 Finance 6.1: Sources of finance 6.2: The concept of trade credit 6.3: Financial terms 6.4: Financial records 7 Business planning 7.1: Business objectives 7.2: Action plans 7.3: Business plans 8 Markets and customers 8.1: The purpose of marketing 8.2: Market research 8.3: Customer retention 8.4: Marketing communications 9 Help and support for enterprise 9.1: Sources of help and support 10 Communication 10.1: Types of communication 10.2: Meetings and presentations Introduction to coursework Task 1: Choosing a suitable project Task 2: Planning the project Task 3: Using enterprise skills to implement the plan Task 4: Evaluating the project Glossary Index
