Competitors

Outwitting, Outmaneuvering, and Outperforming

Liam Fahey

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Hardback

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English

John Wiley & Sons Inc
16 October 1998

Business strategy; Business competition

"Does your business, like many of today's leading companies, make these dangerous competitive mistakes?

Take actions as if competitors did not exist
* Collect extensive competitor data but fail to convert it into insights about competitors' current and potential actions
* Fail to project competitors' likely strategies and moves
* Ask the wrong questions about the strategies and actions of current and emerging competitors
* Conduct competitor analysis separately from strategic thinking

To prepare your business for market rivalry in the twenty-first century you need an approach to competitor analysis and intelligence that far surpasses the best practices in most organizations today. You need Competitors.

In Competitors, international strategy guru Liam Fahey provides a new integrated, comprehensive method for analyzing the competition. Called competitor learning, the method is the product of Fahey's 15 years of consulting, researching, and teaching competitor analysis in cutting-edge companies in the United States and Europe. It combines a system for identifying critical competitor data with a series of analytical frameworks to help you develop powerful strategic insights.

Competitors shows you how to:
* Determine exactly what you need to know about competitors
* Describe and analyze competitors' marketplace strategy, alliances and networks, assumptions, assets, capabilities, and culture
* Project competitors' likely strategic moves and outcomes
* Draw critical inferences from limited data about competitors' goals, mindsets, and behaviors
* Use competitor analysis to anticipate changes in customers, channels, suppliers, competitive dynamics, and emerging markets
* Gain valuable insights into how and why your organization might win or lose as it competes against current or potential rivals
* Avoid typical errors associated with traditional competitor analysis

Competitors is an indispensable learning tool for managers who want to get ahead of the competition-both today and for the future. It teaches managers how to know their competition as thoroughly as they know their own organization, and how to use that knowledge to outwit, outmaneuver, and outperform rivals.

Praise for Competitors

""The best hope for a company is to be the first to read this book before its competitors do."" -Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University

""Liam Fahey has written the first richly textured, application-friendly and realistic book on what is often misnamed competitive intelligence . . . a masterful achievement by a power in competitive understanding."" -Larry Prusak, Managing Principal, IBM Consulting Group and coauthor of Working Knowledge

""Fahey's Competitors is a lively, dynamic, major break from traditional 'static' strategic analyses. He provides a unique, pragmatic, entrepreneurial approach for seeing where competitors are going in the future-and how to preempt, reconceive or reshape the 'competitive domain' faster and better."" -James Brian Quinn, author of Intelligent Enterprise and Innovation Explosion

""We have embraced Liam Fahey's competitor learning framework as the guiding methodology for understanding the current and emerging competition. Competitors is required reading for taking competitive analysis to the next level."" -Benjamin R. Fisher, Jr., Director, Corporate Marketplace, PPG Industries, Inc.

""If I could have my way, this book would remain within the hands of a select few. . . armed with these tools, companies can be positioned to outwit, outmaneuver, and outperform their competitors."" -Faye Brill, Director, Business Intelligence, Meritor Automotive, Inc. and former president, Society of Competitive Intelligence Professionals"

By: Liam Fahey
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 247mm, Width: 162mm, Spine: 43mm
Weight: 943g
ISBN: 9780471295624
ISBN 10: 0471295620
Pages: 576
Publication Date: 16 October 1998
Audience: College/higher education , Professional and scholarly , Professional & Vocational , A / AS level , Further / Higher Education
Format: Hardback
Publisher's Status: Active

LIAM FAHEY, PhD, is internationally recognized as a leading consultant in the area of competitor analysis. He is an adjunct professor of strategic management at Babson College and a visiting professor of strategic management at Cranfield School of Management in the U.K. He is also president of the Learning Partnership U.S., an international knowledge cooperative whose members include some of the world's leading business academics, consultants, and practitioners. He is the coauthor or coeditor of six books, including Learning from the Future and The Portable MBA in Strategy, both published by Wiley. He lives in Needham, Massachusetts.

Reviews for Competitors: Outwitting, Outmaneuvering, and Outperforming

A new framework for analysing competition, based on a keen understanding of who your competitors are and how to evaluate them. This is a comprehensive and innovative methodology for considering current and future rivals, and Fahey offers guidance on transforming the knowledge gained into a better appraisal of the wider environment. He explains how to identify and assess your competitors' present and projected strategy, activity/value chains, alliances and networks, assumptions, assets, capabilities, infrastructure and culture. There is a series of analysis frameworks applicable to any industry. (Kirkus UK)