The Competitive Strategy

Name: The Competitive Strategy
Price: 45 AUD
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ISBN: 9780743260886

Techniques for Analyzing Industries and Competitors

Michael E. Porter

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English

Free Press
30 January 2004

Economics & Business; Business strategy

Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

By: Michael E. Porter
Imprint: Free Press
Country of Publication: United States
Edition: New edition
Dimensions: Height: 235mm, Width: 156mm, Spine: 25mm
Weight: 435g
ISBN: 9780743260886
ISBN 10: 0743260880
Pages: 416
Publication Date: 30 January 2004
Audience: College/higher education , Professional and scholarly , General/trade , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them COMPETITIVE STRATEGY, THE COMPETITIVE ADVANTAGE OF NATIONS, and CASES IN COMPETITIVE STRATEGY.

Reviews for The Competitive Strategy: Techniques for Analyzing Industries and Competitors

Journal of Business Strategy Any manager who studies and uses the material in this book should be able to devise more successful strategies. Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management. Choice Few books warrant the too-common publisher's blurb landmark. This one does. Highest recommendation. The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one. Philip Kotler author of Principles of Marketing Porter's books on competitive strategy are the seminal works in the field. Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.