Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership

— —

Ricardo Marcão Vasco Ribeiro Santos

Competitive Intelligence in the Digital Age

Strategies for Business and Technology Leadership

Ricardo Marcão, Vasco Ribeiro Santos

$365.95 $292.97

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

IGI Global
08 August 2025

Management: leadership & motivation; Knowledge management; Enterprise software

In an era defined by digital disruption and constant innovation, competitive intelligence plays a pivotal role in helping organizations anticipate market shifts and make informed strategic decisions. By leveraging data analytics, emerging technologies, and strategic foresight, competitive intelligence enables businesses to stay ahead of competitors, mitigate risks, and identify growth opportunities. Its influence spans sectors such as business, technology, and public policy, where timely and accurate insights can drive innovation and long-term success. As industries grow more interconnected and data-driven, the ability to synthesize and act on competitive intelligence becomes essential for sustaining relevance and resilience in a global marketplace. Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership explores how competitive intelligence frameworks, tools, and methodologies are shaping business strategy, optimizing market positioning, and influencing technological advancements. By combining theoretical perspectives with real-world applications, this book navigates the complex landscape of modern competitive intelligence. Covering topics such as agriculture transformation, decision making systems, and servant leadership, this book is an excellent resource for academicians, industry professionals, policymakers, researchers, business leaders, educators, consultants, and more.

Edited by: Ricardo Marcão, Vasco Ribeiro Santos
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337326917
Pages: 324
Publication Date: 08 August 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Ricardo Marcão , PhD, MBA, PMP, is a global expert in Project Management, Strategy, Finance, and Healthcare Innovation, with experience in Pharma, MedTech, IT, and Professional Services. He is Chairman of ICoE Portugal at SCIP, Senior PM at Feedzai, and Professor at ISLA Santarém - Polytechnic University. His work spans Grand Strategy, Democracy, and International Relations, focusing on how geopolitics and competitive intelligence shape global business. He has led major transformations, implemented gamification for engagement and sales, and introduced a risk control model that improved project margins by 20%. From 2022–2023, he led global CRM projects for top pharma firms. Currently combating fraud, Ricardo is also an academic, editor, and speaker, with several books on strategy and innovation. As coordinator of MBA and graduate programs at ISLA Santarém, he develops future leaders at the intersection of business and technology.