Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership

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Ricardo Marcão Vasco Ribeiro Santos

Competitive Intelligence in the Digital Age

Strategies for Business and Technology Leadership

Ricardo Marcão, Vasco Ribeiro Santos

$466.95 $373.79

Hardback

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English

Business Science Reference
08 August 2025

Management: leadership & motivation; Knowledge management; Enterprise software

In an era defined by digital disruption and constant innovation, competitive intelligence plays a pivotal role in helping organizations anticipate market shifts and make informed strategic decisions. By leveraging data analytics, emerging technologies, and strategic foresight, competitive intelligence enables businesses to stay ahead of competitors, mitigate risks, and identify growth opportunities. Its influence spans sectors such as business, technology, and public policy, where timely and accurate insights can drive innovation and long-term success. As industries grow more interconnected and data-driven, the ability to synthesize and act on competitive intelligence becomes essential for sustaining relevance and resilience in a global marketplace. Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership explores how competitive intelligence frameworks, tools, and methodologies are shaping business strategy, optimizing market positioning, and influencing technological advancements. By combining theoretical perspectives with real-world applications, this book navigates the complex landscape of modern competitive intelligence. Covering topics such as agriculture transformation, decision making systems, and servant leadership, this book is an excellent resource for academicians, industry professionals, policymakers, researchers, business leaders, educators, consultants, and more.

Edited by: Ricardo Marcão, Vasco Ribeiro Santos
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm, Spine: 19mm
Weight: 780g
ISBN: 9798337326900
Pages: 300
Publication Date: 08 August 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Ricardo Marcão, PhD, MBA, PMP, is a Senior International Project Manager in the Banking industry with deep knowledge in other industries, like Pharma, IT, and Professional Services. He is renowned for his expertise in Management, Finance, and Strategy. At a prominent Portuguese university, he teaches the next generation in Strategy, Supply Chain Management, Corporate Management, Finance, and Project Management. An acclaimed international speaker, Ricardo is instrumental in forging transatlantic relations between the US and Europe. His membership in SCIP Portugal and APMP in NYC reflects his commitment to strategic and competitive intelligence, while his association with PMI Portugal signifies his dedication to project management excellence. Ricardo's career embodies a strategic progression from organizational tactics to grand strategy, culminating in his current focus on international relations.