Competitive Drivers for Improving Future Business Performance

Carlos Martins, Paula Rodrigues

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Hardback

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English

Business Science Reference
05 March 2021

Economics; E-commerce: business aspects; Business competition; Project management

Summary
Details

The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult.

Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.

Edited by: Carlos Martins, Paula Rodrigues
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 279mm, Width: 216mm,
Weight: 633g
ISBN: 9781799818434
ISBN 10: 1799818438
Pages: 360
Publication Date: 05 March 2021
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active