Commercial Visions

Science, Trade, and Visual Culture in the Dutch Golden Age

Daniel Margocsy, Daaniel Margaocsy

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Hardback

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English

University of Chicago Press
09 October 2014

"Entrepreneurial science is not new; business interests have strongly influenced science since the Scientific Revolution. In Commercial Visions, Dániel Margócsy illustrates that product marketing, patent litigation, and even ghostwriting pervaded natural history and medicine-the ""big sciences"" of the early modern era-and argues that the growth of global trade during the Dutch Golden Age gave rise to an entrepreneurial network of transnational science.

Margócsy introduces a number of natural historians, physicians, and curiosi in Amsterdam, London, St. Petersburg, and Paris who, in their efforts to boost their trade, developed modern taxonomy, invented color printing and anatomical preparation techniques, and contributed to philosophical debates on topics ranging from human anatomy to Newtonian optics. These scientific practitioners, including Frederik Ruysch and Albertus Seba, were out to do business: they produced and sold exotic curiosities, anatomical prints, preserved specimens, and atlases of natural history to customers all around the world. Margócsy reveals how their entrepreneurial rivalries transformed the scholarly world of the Republic of Letters into a competitive marketplace.

Margócsy's highly readable and engaging book will be warmly welcomed by anyone interested in early modern science, global trade, art, and culture."

By: Daniel Margocsy, Daaniel Margaocsy
Imprint: University of Chicago Press
Country of Publication: United States
Dimensions: Height: 24mm, Width: 16mm, Spine: 3mm
Weight: 652g
ISBN: 9780226117744
ISBN 10: 022611774X
Pages: 336
Publication Date: 09 October 2014
Audience: College/higher education , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Daniel Margocsy is assistant professor at Hunter College, City University of New York, and lives in New York.

Reviews for Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age

Money and science have long been connected. Scientific activity needs to be paid for, but at times it can also turn into a nice little earner. As science became more materialistic, one of the most important tools for investigation became the ability to picture phenomena. In excavating how that happened in the early stages of the Scientific Revolution, in one of the most commercialized regions of Europe, Margocsy's book makes a major contribution to the histories of science and of art. --Harold J. Cook, Brown University