""CODIGO ROJO Manual de Crisis Empresariales para CEOs y Emprendedores""

By:   Marcos Duarte Rivero
Imprint:   Marcos Duarte Rivero
Volume:   1
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 8mm
Weight:   191g
ISBN:   9798231768660
Series:   Business First Aid
Pages:   136
Publication Date:   23 July 2025
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Marcos Duarte Rivero is a seasoned telecommunications executive with over 25 years of experience developing and scaling businesses across Mexico, Central America, and the United States. Currently serving as General Manager at Hughes Network Systems in Mexico, his career spans leadership roles at major companies including Sky México and Jugos Del Valle. Marcos brings a unique perspective to his writing, combining his extensive business expertise with insights gained as a former volunteer paramedic. This distinctive background has shaped his approach to business emergencies and crisis management, reflected in his books ""Business First Aid: The Emergency Guide for Your Company"" and ""The Telecommunications Emergency Response Guide."" Drawing from his successful trajectory in sales leadership-starting from telemarketing positions and rising to multinational sales directorships-Marcos offers authentic, battle-tested strategies in ""El Vendedor Más Chingón del Mundo,"" a guide for sales professionals seeking to master their craft with integrity and purpose. As a Board Member of the Mexican Red Cross and active member of VISTAGE, Marcos remains committed to building resilient systems and reducing digital inequality through his professional work and writing. His books distill decades of real-world experience into practical frameworks that help professionals navigate crises, build sustainable businesses, and achieve excellence in their fields.