Cloud Transformation

The Public Cloud Is Changing Businesses

Roland Frank, Gregor Schumacher, Andreas Tamm

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English

Springer Gabler
11 January 2023

Business strategy; Research & development management; Business mathematics & systems

In this book you will learn how the public cloud is significantly changing the cost structures of digital business models and thus existing markets. The relationships between the cloud architectures used, the organization of the company and the price and business models that are possible as a result are shown clearly and so that they can be used in your own company.

The authors explain how, one after the other, more and more markets are becoming digital markets and what role marginal costs play in this. They describe how cloud-based IT is disrupting classic IT. This enables small teams to build scalable business models worldwide at zero marginal costs with little investment. The economic effects are clearly illustrated using specific examples. In addition, technical laypeople get an overview of which factors are particularly important for the competitiveness of their digital business models and how managers can influence them. Finally, the book gives practitioners specific guidelines on how the cloud transformation can be carried out in their company.

The book is aimed primarily at executives and employees in the specialist departments and IT who want to drive the cloud transformation in their companies.

This book is a translation of the original German 1st edition, Cloud-Transformation by Roland Frank, Gregor Schumacher and Andreas Tamm published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content.

By: Roland Frank, Gregor Schumacher, Andreas Tamm
Imprint: Springer Gabler
Country of Publication: Germany
Edition: 1st ed. 2023
Dimensions: Height: 240mm, Width: 168mm,
Weight: 498g
ISBN: 9783658388225
ISBN 10: 3658388226
Pages: 269
Publication Date: 11 January 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Foreword - 1. Do you remember Daimler, RTL and Siemens? - 2. Everything is going digital. - 3. The path to the zero marginal cost economy. - 4. Cloud - automated IT value creation . Cloud IT vs. classic IT - calculation for the controller.- 6. Mastering software as a core competence.- 7. Falling transaction costs and the new network economy.- 8. The cloud transformation.- 9. Cloud transformation - like the public Cloud companies are changing

Prof. Dr. Roland Frank is dean of the media and communication management department at the Media Design University of Applied Sciences in Munich and teaches in the areas of corporate value management and digital business models. His main research interests are in the areas of innovation management, change processes and digitization. Gregor Schumacher is responsible for the AI and cloud strategy as well as the incubation of new business ideas at Arvato-Systems, a subsidiary of the Bertelsmann media company. He is the head of an agile interdisciplinary team in the area of tension between corporate strategy and operational service provision, long-term target achievement and monthly results, the most modern public cloud and classic IT. Andreas Tamm is Lead Enterprise Architect at Arvato Systems and previously worked as a freelance software architect for over 20 years.