Sheryl Cababa drives a human-centered design practice that is focused on systems thinking and evidence-based design, working on everything from robotic surgery experience design to reimagining K-12 education through service design. In her work with consultancies such as Substantial, frog, and Adaptive Path, she has worked with a diverse base of clients including the Gates Foundation, Microsoft, IHME, and IKEA. She holds a B.A. in journalism and political science from Syracuse University. Sheryl is an international speaker and workshop facilitator. When she's not in the office, she can be found at the University of Washington helping educate the next generation of Human-Centered Design and Engineering students. You might also find her biking around Seattle, or talking about her most recent complicated baking project.
"""Cababa reminds us of what design was intended to be: a force for positive impact."" --Masuma Henry, Design Director, Google ""Cababa's book comes at a crucial moment for design, and points the way toward a more inclusive, meaningful future for our work."" --David Dylan Thomas, author, Design for Cognitive Bias ""Cababa's timely guide to systems thinking is the catapult that designers need to progress and take on the critical societal challenges that lie ahead."" --Brandon Schauer, Rare.org's leader of Climate Culture ""This is a must-have book for practitioners developing products and services at every level."" --Jose Coronado, Executive Director Digital Experience Design, J.P. Morgan"