Classified

Name: Classified
Price: 79.99 AUD
Availability: OutOfStock
ISBN: 9798218245443

Local Ads from America’s Small Towns

Hamish Smyth, Shelton & Josh Carnley, Studio Carnley

$79.99

Paperback

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English

Standards Manual
25 April 2024

History of art & design styles: from c 1900 -; Art & design styles: from c 1960; Illustration & commercial art

Classified features over 200 vintage classified ads from the 1970s American south. Both a time-capsule of a bygone era, and a fascinating study of ephemeral graphic design.

Classified: Local Ads from America's Small Towns, features hundreds of classified advertisements from 1970s small-town America, collected and archived by Studio Carnley. Printed at 1:1 scale and isolated on the page, the collection is elevated to both a time-capsule of a bygone era, and a fascinating study of ephemeral graphic design from unknown illustrators, typesetters, printers, and graphic artists who all faced the same challenge: how to fit a lot of information in a small rectangle, and stand out on a page of other ads all trying to do the same.

Classified is a celebration of small-town advertising, and the

overlooked genius, ingenuity, and humor in the work that was created purely to sell, but which we can now study and learn from. In the end, designers today are still trying to fit a lot in a small rectangle - just one made from glass not paper.

Foreword by: Hamish Smyth
Introduction by: Shelton & Josh Carnley
Contributions by: Studio Carnley
Imprint: Standards Manual
Country of Publication: United States
Dimensions: Height: 178mm, Width: 127mm,
Weight: 400g
ISBN: 9798218245443
Pages: 400
Publication Date: 25 April 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Classified is the 11th title published by Brooklyn-based independent imprint, Standards Manual, who's mission is to archive and preserve artifacts of design history and make them available to future generations. Standards Manual was founded by designers Jesse Reed and Hamish Smyth in 2014. Studio Carnley was founded in 2019 by Josh Carnley and Shelton Carnley. Their work has been featured in The Dieline, Brand New, Delish.com, and more. They are based in Birmingham, Alabama.