Choice

Name: Choice
Price: 27.21 AUD
Availability: OutOfStock
ISBN: 9781968485498

What Startup Founders And Business Owners Get Wrong About Growth

Mike Gomez

$29.95 $27.21

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Seacoast Press
06 November 2025

Entrepreneurship; Management decision making; Small businesses & self-employed

Summary
Details

This is a business book about choices. Yours. A confrontation for business owners and startup founders.

If your business doesn't have a written strategic plan (for established), a go-to-market strategy (for startups), and a disciplined sales process (for both), then stop pretending you're serious about growth. You're winging it, and that's why you're either stalled or failing.

Most claim they're too busy to plan. That's a lie. The truth is you either don't know how, you're scared of being held accountable, or you're clinging to the myth that hustle alone is enough.

CHOICE is unapologetically practical, drawn from selling billions of dollars in fighter-aircraft contracts, running global aerospace programs, and, for the last 20 years, fixing stalled businesses and sales teams. This book is not intended to be motivation but instead offers specifics on:

-Finding the shortest path to revenue for your startup.

-The decision guardrails that come from GTM and strategic planning.

-The role of the CEO, what it is, what it's not, and why most get it wrong.

-What marketing's job really is and why you might fire your agency.

-Why your sales team loses deals, and the brutal truth behind ""I didn't know.""

-How to build a culture of accountability that scares off the dead weight.

This isn't theory. It's what the best CEOs do, distilled into blunt, practical language.

If you're tired of guessing where growth is or constantly reacting to market forces, read this. If not, keep doing what you're doing. That too is a CHOICE.

By: Mike Gomez
Imprint: Seacoast Press
Dimensions: Height: 216mm, Width: 140mm, Spine: 5mm
Weight: 122g
ISBN: 9781968485498
ISBN 10: 196848549X
Pages: 96
Publication Date: 06 November 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Bargains! PROMOTIONS

Choice

What Startup Founders And Business Owners Get Wrong About Growth

Mike Gomez

$29.95 $27.21

Paperback

See Also

Contact Abbeys

Contact Galaxy

Contact Language

Contact Us

About ABBEY'S