Chinese Television and Soft Power in Africa

Angela Lewis

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Hardback

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English

Routledge
18 August 2023

Development studies; TV & society

Series: Communicating China

This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.

By: Angela Lewis
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781032328836
ISBN 10: 1032328835
Series: Communicating China
Pages: 134
Publication Date: 18 August 2023
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

List of figures vi List of tables vii 1 Introduction 1 2 Brand China in Africa: Image construction through development assistance projects 12 3 The 10,000 Villages Project 38 4 Indigenous programming 76 5 The StarTimes PPP – Sport Sponsorship 101 6 Conclusion 119 Index 133

Angela Lewis completed her doctorate in the School of International Communications, Nottingham University, Ningbo, China