China-Swiss Relations during the Cold War, 1949–1989: Between Soft Power and Propaganda

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Cyril Cordoba (Post-doctoral researcher at the University of Fribourg and at UniDistance/FernUni, Switzerland)

China-Swiss Relations during the Cold War, 1949–1989

Between Soft Power and Propaganda

Cyril Cordoba (Post-doctoral researcher at the University of Fribourg and at UniDistance/FernUni, Switzerland)

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English

Routledge
29 January 2024

Regional studies; European history; Asian history; 20th century history: c 1900 to c 2000; Politics & government

Series: Asia, Europe, and Global Connections

"During the Cold War, Switzerland functioned as a hub for Chinese propaganda networks. Despite its fierce anti-communism, the Swiss Confederation was one of the first capitalist countries to recognise the People's Republic of China (PRC). As a neutral country and as the home base for many international organisations, Switzerland represented a strategic centre for the spread of Maoism throughout the world. Focusing on cultural diplomacy and questioning the notion of soft power, this book explores how the PRC developed its influence and its prestige abroad through its Embassy in Bern, the most important in Western Europe. The book also discusses how China’s approach in Switzerland, bypassing traditional diplomatic structures, and relying on contacts with individual people – ""foreign friends"" – was then used, and continues to be used, in many other countries, including the United States, France, and Japan."

By: Cyril Cordoba (Post-doctoral researcher at the University of Fribourg and at UniDistance/FernUni Switzerland)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781032111827
ISBN 10: 1032111828
Series: Asia, Europe, and Global Connections
Pages: 286
Publication Date: 29 January 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

"Introduction Part I Diplomacy and Propaganda 1. Obstacles to a Sino-Swiss cultural diplomacy 2. Swiss cultural events in China 3. China’s ""people’s diplomacy"" Part II The Many Faces of Friendship 4. Under surveillance (1949-1964) 5. Golden age (1964-1976) 6. Bittersweet twilight (1976-1989) Part III Pro-Chinese Culture and Politics 7. The voice of Beijing in Switzerland 8. A small step for Man, a giant leap for Friendship 9. With a friend like Han Suyin… Conclusion"

Cyril Cordoba is an historian (PhD). He is currently a post-doctoral researcher teaching at the Department of Contemporary History of the University of Fribourg and at UniDistance, Switzerland.