China Livestreaming E-commerce Industry Insights

Ruo Si

$152.95 $122.40

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Palgrave Macmillan
23 September 2021

Popular culture; Media studies; E-commerce: business aspects; Business applications

This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies.

Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform.

It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in the livestreaming e-commerce industry.

This unique book reflects on the Chinese livestreaming e-commerce, and offers insights to help readers understand the industry and the process of industrialization. It is intended for a wide range of readers, ranging from non-experts interested in livestreaming e-commerce, to professionals wanting an overview of the industry’s development.

By: Ruo Si
Imprint: Palgrave Macmillan
Country of Publication: Singapore
Edition: 1st ed. 2021
Dimensions: Height: 210mm, Width: 148mm,
Weight: 308g
ISBN: 9789811653438
ISBN 10: 9811653437
Pages: 105
Publication Date: 23 September 2021
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

The Evolvement of Livestreaming E-Commerce.- Market Overview for Livestreaming E-Commerce.- Methodology of Influencer Marketing in Livestreaming E-Commerce.- Livestreaming E-Commerce Platforms in China: Types and Strategies.- Risks and Future of Livestreaming E-Commerce in China.

Ruo Si is a tenured Associate Professor at the School of Journalism and Communication, Tsinghua University, China. She holds a PhD from Hong Kong Baptist University, an MA from Tsinghua University, and a BA from Shandong University. Her main research areas are online audiovisual studies, and film and television communication studies. She has led a number of national and provincial projects, including those for institutions like the National Social Science, State Administration of Press, National Ministry of Education and Beijing Academy of Social Sciences. She has published a Chinese version of “Research on Film Industry Systems”. She offers a course in film and television management at Tsinghua University.

Reviews for China Livestreaming E-commerce Industry Insights

“The key takeaway from the book … is that anyone, with or without special training, can now be a livestreaming short video host. … The book provides a rich collection of content using plain language so that everyone can read and understand. It can be either a reference for scholars who study e-commerce or light reading for people who would like to know more about how livestreaming can be used as an e-commerce platform. It is a thoroughly enjoyable read.” (Xiannong Meng, Computing Reviews, June 13, 2022)