Deone Zell is Associate Professor of Business and Economics at California State University, Northridge and the author of Awakening the Academy: A Time for New Leadership and Strategic Thinking in Times of Turbulence: An Insider's View.
If you are looking for an in-depth ethnographic account of how difficult it is for a major company to achieve far-reaching internal change, this is your book... Written in an engaging voice, this is a unique upbeat report of an earnest and admirable change effort. -- Arthur B. Shostak * Labor Studies Journal *