PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY
Dr Fykaa Caan is a celebrity fashion marketing specialist, working with celebrity A-list clients, fashion brands, and Influencers. Her area of specialism includes celebrity fashion marketing, consumer behaviour, consumer psychology, influencer fashion, human brands and human behaviour. With the media company she works with in London, the portfolio includes work with attending /writing for London, New York, Paris fashion week events , Adele X Sami Knight X Rehab, Audi X Olivier Awards, David Beckham X Jaguar X Lunaz, Nicole Scherzinger's Debut Bedding Collection Nalu - TCM - The Daily Telegraph, Boss (Gerard Butler), Ralph Lauren, Gieves & Hawkes, Hacket, BFI, BAFTA, The British Fashion Council, The Fashion Awards and many more. Professor Angela Lee is Associate Dean (Research) at the University College of Estate Management, UK. She has published over 300 journals and conference publications based on her research, as well as 5 books, and managed numerous externally funded research projects to successful completion. As well as Associate Dean positions, she has previously held Head of Department roles at the Universities of Salford and Huddersfield, UK.
'The concept of a 'Human Fashion Brand' is timely given the significant rise in the number fashion-influencing celebrities and fashion-celebrity-following consumers. This book is an essential read for those who are interested in behavioural science, fashion, marketing and business management.' Dr Kevin Almond, Associate Professor in Fashion, School of Design, University of Leeds, Former Head of the Department of Fashion and Textiles, University of Huddersfield, UK 'The journey in public relations, celebrity brand management, fashion, media, and production is often one of exhilarating excitement and constant change. The authors have been steadfast in their focus, management and passion on the subject in all its guises.' JayJay Epega, BBC Studios Productions, Media Consultant and Writer, EpegaMedia, Director 'This is an epic book and illustrates how following celebrity fashions has increased exponentially. The thought process behind this for individuals is: If I cannot have their lifestyle, at least I can have the same clothes - or cheaper versions of them! . This book describes the impact on the celebrity, the marketer and the consumer.' Don Rouse, Celebrities & Lifestyle Communications Consultant, Entrepreneur and Mentor
King's Road
The Rise and Fall of the Hippest...
Hardback
$56.99
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Culture
The surprising connections and influences...
Paperback
$34.99
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