Celebrating the Super Bowl

Programs, Profits, Parties

Linda K Fuller

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Hardback

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English

Common Ground Research Networks
11 February 2024

History of the Americas; Service industries; American football

Summary
Details

A de facto American national holiday and phenomenon, the Super Bowl claims a spot as one of the most significant sporting events in the world and the most widely celebrated, feasted and feasting event of the year- with $14+ billion at stake, commercials costing $7 million for a 30-second spot, record-setting broadcast ratings, and 113+ million viewers. More avocados (105 million pounds) are consumed, and more beer is drunk (325 million gallons) on the single day of Superbowl Sunday. But there is much more at play than partying at our annual sports extravaganza, as this scholarly researched yet readable volume demonstrates: Here you will read a historical perspective that includes discussions of the meta-event's economics (stakeholders, host cities, advertising, gambling, and media), fandom, ratings, halftime entertainment, the roles of mythic spectacle and religion, football's sexist, militaristic language, gender issues like cheerleaders and sex trafficking, the Puppy Bowl, medical concerns like concussions and violence, tailgating and foodie ideas-all along with tidbits about your favorite team(s) and player(s). Touchdown!

By: Linda K Fuller
Imprint: Common Ground Research Networks
Dimensions: Height: 234mm, Width: 156mm, Spine: 18mm
Weight: 540g
ISBN: 9781963049091
ISBN 10: 1963049098
Pages: 190
Publication Date: 11 February 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active