Casino Management in Integrated Resorts

Desmond Lam

$284

Hardback

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English

Routledge
09 July 2019

Hospitality industry; Sports & outdoor recreation

Series: Hospitality Essentials Series

Casino Management in Integrated Resorts introduces students to the changing nature of casino businesses within the framework of an integrated resort or hospitality organisation.

In the new integrated casino model, casinos play an important role not only in revenue generation but in supporting the other amenities in the resort, including bars, restaurants, hotels and theme parks. This book brings readers up to speed with the challenges of managing a casino within this rapidly expanding gaming–leisure–tourism industry. It covers a range of essential topics, such as the basic psychology of casino gaming, the role and history of casinos within an integrated resort, staffing, floor design, table and slot game management, control and security, marketing and social impact.

Written in an accessible style, this book is suitable for readers with no prior knowledge of, or experience in, casino operations. It will be an essential introductory yet comprehensive resource for all those undertaking casino management courses.

By: Desmond Lam
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 480g
ISBN: 9781138097483
ISBN 10: 1138097489
Series: Hospitality Essentials Series
Pages: 162
Publication Date: 09 July 2019
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Desmond Lam is a Professor in Integrated Resort and Tourism Management at the University of Macau, China. He is a life member of Clare Hall, University of Cambridge, and recipient of several awards including the Emerging Leader trophy at the 2016 Asia Gaming Awards. Desmond has also been a judge for the International Gaming Awards since 2008 and, more recently, for the G2E Asia Awards.

Reviews for Casino Management in Integrated Resorts

'The essence of Desmond Lam's gaming research and industry knowledge is ingeniously unfolded in this casino management book that offers multidisciplinary perspectives. The book helps to fill a gap in current literature. It contains all-rounded contents that are suitable to the needs of academics, industry and students.' Dr Lawrence Fong, University of Macau, China 'This comprehensive, engaging and timely volume explains the relationship between gaming and integrated resorts. Professor Lam brings a welcome and well informed Asia-Pacific perspective to a globally significant phenomenon. Invaluable for practitioners, students and researchers.' Prof. Brian King, The Hong Kong Polytechnic University, Hong Kong 'With legal gambling far larger in terms of revenue than all other forms of entertainment combined, this book fills a big gap in understanding how gaming fits into the new platforms of marketing leisure. It lays out in an entertaining manner the evolution of gambling and integrated resorts and how successful firms have adapted to the culture and demographic profile of the market they serve.' Prof. Dick Mizerski, University of Western Australia, Australia