Can AI craft communication? And how do you get a company to the forefront of the Generative AI (GenAI) movement or at least among the fast followers? At the moment, there are actually far more communication professionals dealing with this question than would like to admit. In this guide, Richard Tigges, experienced radio and TV journalist and CommTech PR strategist, takes away the fear of taking the first (or second) step. The book is a concrete guide on how to introduce artificial intelligence into your PR or marketing department quickly, efficiently and, above all, in a meaningful way. There are quick wins and long-term, strategic decisions that will pay off.
By:
Richard Tigges Imprint: Bod - Books on Demand Dimensions:
Height: 210mm,
Width: 148mm,
Spine: 7mm
Weight: 136g ISBN:9783769327410 ISBN 10: 3769327411 Pages: 108 Publication Date:12 February 2025 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active