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Can AI Craft Communication?

Guide to the introduction of Generative Artificial Intelligence in PR & Marketing

Richard Tigges

$84.95   $72.38

Paperback

Not in-store but you can order this
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German
Bod - Books on Demand
12 February 2025
Can AI craft communication? And how do you get a company to the forefront of the Generative AI (GenAI) movement or at least among the fast followers? At the moment, there are actually far more communication professionals dealing with this question than would like to admit. In this guide, Richard Tigges, experienced radio and TV journalist and CommTech PR strategist, takes away the fear of taking the first (or second) step. The book is a concrete guide on how to introduce artificial intelligence into your PR or marketing department quickly, efficiently and, above all, in a meaningful way. There are quick wins and long-term, strategic decisions that will pay off.
By:  
Imprint:   Bod - Books on Demand
Dimensions:   Height: 210mm,  Width: 148mm,  Spine: 7mm
Weight:   136g
ISBN:   9783769327410
ISBN 10:   3769327411
Pages:   108
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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