Campaign Communication and Political Marketing

Philippe J. Maarek (l'Universite Paris 12, France)

$176.95

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Wiley-Blackwell
18 April 2011

Communication studies; Media studies; Elections & referenda

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.

Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

By: Philippe J. Maarek (l'Universite Paris 12 France)
Imprint: Wiley-Blackwell
Country of Publication: United Kingdom
Dimensions: Height: 254mm, Width: 183mm, Spine: 20mm
Weight: 680g
ISBN: 9781444332346
ISBN 10: 1444332341
Pages: 288
Publication Date: 18 April 2011
Audience: Professional and scholarly , Professional and scholarly , Professional & Vocational , Undergraduate , Further / Higher Education
Format: Hardback
Publisher's Status: Active

"Detailed contents. List of Figures. List of Tables. Introduction. Part I The rise of modern political communication. 1 Birth and rise of political marketing in the United States. Part II The foundations of modern political marketing. 2 Political marketing: a global approach. 3 The means of analysis and information. Part III Political marketing tools. 4 The traditional tools. 5 Audiovisual tools. 6 Direct marketing methods. 7 The growing importance of the Internet. Part IV The actual running of election campaigns. 8 Structure and organization of the campaign. 9 The particularities of local campaigns. Conclusion: how to use this book … . Appendix 1: Memorandum of Understanding between the Bush and Kerry Campaigns for the 2004 Televised Debates (extract). Appendix 2: Internet ""Final Rules"" decided by the Federal Elections Commission, March 27, 2006. Bibliography. Index."

Philippe J. Maarek is a professor of information and communication science at the University of Paris East. He chairs the Section of Political Communication Research of the International Association for Media and Communication Research (IAMCR), and is former chair of the Research Committee in Political Communication of the International Political Science Association (IPSA). He is the founder and director of the Center for Comparative Studies in Political and Public Communication and is co-founder and former director of the Public and Political Communication Department at the University of Paris-East. He is on the editorial board of the International Journal of Press/Politics, European Journal of Communication, Central European Journal of Communication, the Spanish-language Estudios de Comunicacion Politica, and the Italian-language Communicazione Politica. Maarek is the author of Communication et Marketing de l'Homme Politique, (2007), and La Communication des élections présidentielles de 2007, participation ou représentation? (2009).

Reviews for Campaign Communication and Political Marketing

This book provides a detailed and highly valuable account ofthe organizational processes that are driving these trends, butwith important critical insights into improving the civic efficacyof political marketing. (European Journal ofCommunication, 1 February 2013) Maarek, Professor of Information and Communication Sciences atthe Paris-East University, has authored various writings onpolitical marketing, though this is perhaps his most comprehensivebook on the subject to appear in English... This is anextensively well-researched and thorough book dealing with everylevel and stage of political campaigning. (The London School ofEconomics & Political Science, 7 August 2011)