Business Stripped Bare

... Adrian Mulraney's delivery suits Branson's charismatic and maverick approach to business and his candid insights into his 40 years of successes and failures... This is a fascinating listen. -- AudioFile Magazine A timely book on business. -- The Daily Mail An interesting read. -- The Economist I bought this audio book to pass a few hours of my daily commute and what a thoroughly good choice as I enjoyed it a great deal. -- Amazon As a global entrepreneur and a frank and insightful mentor, Richard Branson has an unwavering belief in his instincts - which are practical, gutsy, and good intentioned. With an eye for the smallest detail, Branson transformed his early bohemian and humanitarian ideals into guidelines for his mega-successful Virgin brand, which includes Virgin Airlines and Virgin Records. Adrian Mulraney's delivery suits Branson's charismatic and maverick approach to business and his candid insights into his 40 years of successes and failures. Open and honest, Branson isn't hesitant to reveal all, and Mulraney recounts anecdotes about such topics as life on a private island; renovations of an island just for employee R&R; and collaborations with powerful leaders, rock stars, and the most humble of entrepreneurs. This is a fascinating listen. -- AudioFile Magazine Provides an exclusive inside track on Branson's greatest business achievements, told with his inimitable style and humour. It includes the story of Virgin Blue in Australia, Virgin America, Virgin Nigeria as well as Virgin's European enterprises. -- The Guardian