Business Planning Essentials For Dummies

Veechi Curtis

$19.95

Paperback

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English

Wiley-Blackwell
19 June 2014

Economics & Business; Business strategy

All the basics you need to design a successful business plan

Whether you're starting your first business or you're a serial entrepreneur, you know how important a good business plan is to your business's ultimate success. Bad or non-existent business plans are a primary cause of business failure. But don’t fret! Business Planning Essentials For Dummies gives you all the essential, practical information you need to succeed—from deciding what your business is really all about to building a long-term vision of where your company will go. In between, the book covers budgeting and finance, pricing, predicting sales, and much more.

Covers all the essentials of writing a business plan and getting on the road to turn your plan into a reality Serves as an ideal refresher or introduction to the topic in an affordable small-format edition Intended for anyone starting their first business or even just thinking about it

Business Planning Essentials For Dummies is packed with everything you need to know to get started on building your dream business. So what are you waiting for?

By: Veechi Curtis
Imprint: Wiley-Blackwell
Country of Publication: Australia
Dimensions: Height: 217mm, Width: 140mm, Spine: 15mm
Weight: 227g
ISBN: 9781118641262
ISBN 10: 1118641264
Pages: 192
Publication Date: 19 June 2014
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction 1 Chapter 1: Letting Your Plan Take Flight 7 Chapter 2: Figuring Out What’s So Special about You 19 Chapter 3: Sizing Up the Competition 27 Chapter 4: Spotting Opportunities, Dodging Threats 39 Chapter 5: Separating Yourself from Your Business 49 Chapter 6: Budgeting for Start-Up Expenses 65 Chapter 7: Figuring Out Prices and Predicting Sales 77 Chapter 8: Calculating Costs and Gross Profit 91 Chapter 9: Planning for Expenses 107 Chapter 10: Assembling Your Profit & Loss Projection 119 Chapter 11: Developing a Strong Marketing Plan 133 Chapter 12: Pulling Together Your Written Plan 147 Chapter 13: Ten (Almost!) Questions to Ask before You’re Done 161 Index 167

Veechi Curtis is a qualified accountant and consultant who specialises in teaching small businesses about technology and finance. She is the author of several bestselling For Dummies business titles.

PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Business Planning Essentials For Dummies

Veechi Curtis

$19.95

Paperback

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