Business Model Innovation: Strategic and Organizational Issues for Established Firms

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Constantinos Markides (London Business School)

Business Model Innovation

Strategic and Organizational Issues for Established Firms

Constantinos Markides (London Business School)

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English

Cambridge University Press
29 June 2023

Development studies; Economics of industrial organisation; Business innovation

Series: Elements in Business Strategy

Summary
Details

Digital technologies have allowed for the proliferation of new business models, something that has attracted the attention of academic research. Much of this research has focused on (i) understanding what a business model is and its theoretical connection to the concept of strategy, and (ii) exploring what business model innovation is and what its sources and outcomes are. Less work has gone into studying the issues that established firms face in business model innovation – such as how to respond to the arrival of a disruptive business model in one's industry, or how to compete with dual business models or how to migrate from one business model to another. This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.

By: Constantinos Markides (London Business School)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm, Spine: 4mm
Weight: 116g
ISBN: 9781108995054
ISBN 10: 1108995055
Series: Elements in Business Strategy
Pages: 75
Publication Date: 29 June 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active