Irene Tobajas is an accomplished consultant and a sought-after Business Intelligence expert with around a decade of experience in data analytics and strategic decision-making. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
Ideal for professionals, students, and mid-level managers seeking data-driven decision-making skills, ""Business Intelligence Essentials"" serves as a valuable resource for business analytics courses and organizational training programs. Libraries and startups would also benefit from its actionable insights for scalable BI strategies. --Joyjit Pal Strategy Consultant, Deloitte The book would provide a good introduction for newcomers to BI and for managers. I like the way she approaches projects by starting with the desired KPIs. What we find useful is mocking up some data with Excel or even Power BI Desktop to show users what we're talking about and to demonstrate the potential KPIs. I liked the way the book leaned into prescriptive analytics as well. This is an area that so many books ignore. --Dr. Greg Low Consultant, Public Speaker, and Member of Microsoft RD Program in Australia